Leading manufacturers like ASOS, Nike, Estée Lauder or the
Japanese retailer - Uniqlo already applied voice-primarily based interfaces for
their clients. All of them started out considering VUI as possibility to be
greater competitive and comprehensive in the digital world.
ASOS
ASOS launched Enki, the purchasing manual, with a voice
command that is achieved through a Google Home smart speaker or Google
Assistant app. The purchasing service, in the UK and US, will permit customers
to discover the modern Asos products the use of simply their voice.
Estée Lauder,a worldwide chief in status splendor, commenced
experimenting with voice technology at the stop of 2017. The first initiative
became the "Estée Lauder Nighttime Expert" app that gives
personalised skincare answers and beauty strategies. Then, British employer has
launched a series of advertisements - "Liv at Estée Lauder". This
characteristic turned into launched on May 2018 and turned into a second app
running through voice-activation across Google Assistant.
When customers "Ask Liv" they have an one-on-one
verbal exchange to get custom designed nightly skin care routine, in addition
to statistics on a weight loss program that’s right for his or her kind of
pores and skin
"Adding voice reports will unlock the subsequent degree
of personalization and help us reach a brand new era of clients," stated
Tricia Nichols, Vice President, Global Consumer Engagement, Estée Lauder.
This has big implications for the ones types of industries
and it can be a hazard to find out the Fashion & Beauty in the new manner.
It way that voice can create competitive areas for the brand new kind of
consumer enjoy primarily based on personalization, consumer-targeted layout and
growing emblem recognition.
Voice-managed Shopping
"Voice search for style technology approach ability to
search for specific products without touching pc or phone." stated Kasia
Gola from Geek Goes Chic blog.
In my thoughts, this selection it’s carefully connected with
new consumer’s factor of view that focuse on smart and immediate buying for the
duration of other sports like cooking, surfing the Internet or tapping the
message. Moreover, there are facts based on contemporary and destiny
predictions based on the developing reputation of clever speakers like Amazon
Echo and Google Home.
Study from OC&C Strategy Consultants indicates that
voice-based totally purchasing will develop to a whopping $40 billion-plus in
2022, up from $2 billion nowadays throughout the United States and the UK.
Voice Technology has the capacity to assist brands and outlets with supplying
more personal enjoy for clients, which increases conversion, emblem
consciousness, repeat buy and loyalty.
Personalized Style Recommendations
The beauty of voice-activated fashion assistants lies in
their ability to provide personalized style recommendations to consumers. By
understanding individual preferences, fashion choices, and lifestyle needs,
these assistants can curate outfits and suggest pieces that align with each
user's unique style.
Through conversational interactions, voice-activated fashion
assistants can gain insights into a user's fashion preferences, occasions, and
even local weather conditions to offer timely and relevant outfit suggestions.
This personalized touch enhances the shopping experience, making it more
convenient and enjoyable for consumers to discover new styles that resonate
with their personality and fashion aspirations.
Hands-Free Shopping Experience
One of the most significant benefits of voice-activated
fashion assistants is their hands-free nature. Consumers can engage with the
assistant using voice commands, allowing them to browse fashion collections,
check product availability, and make purchases without using their hands.
The beauty of the hands-free shopping experience lies in its
convenience and efficiency. Consumers can multitask while interacting with the
assistant, enabling them to access fashion recommendations and information
seamlessly in various situations, such as getting dressed in the morning or
preparing for an event.
Virtual Try-On and Augmented Reality
Voice-activated fashion assistants can integrate virtual
try-on and augmented reality (AR) technologies. By simply instructing the
assistant, users can visualize how different fashion items look on them in
real-time through AR overlays.
The beauty of virtual try-on lies in its ability to provide
a more immersive and interactive shopping experience. Users can experiment with
different styles and colors, virtually "trying on" clothing and
accessories without physically trying them on. This feature empowers consumers
to make more confident purchase decisions and reduces the need for returns,
promoting a more sustainable fashion ecosystem.
In-Store Assistance and Personal Shopping
Voice-activated fashion assistants extend beyond online
shopping experiences. In physical retail stores, these assistants can be
integrated into interactive kiosks or installed on mobile devices to offer
in-store assistance and personalized shopping guidance.
By interacting with the assistant, shoppers can receive
real-time recommendations on in-store fashion items, compare product features,
and receive expert style advice. This personalized in-store assistance enhances
the shopping experience, making it more engaging and enjoyable for customers.
Conclusion
Leading manufacturers like ASOS, Nike, Estée Lauder or the
Japanese retailer - Uniqlo already applied voice-primarily based interfaces for
their clients. All of them started out considering VUI as possibility to be
greater competitive and comprehensive in the digital world.
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